Facebook to create direct relationships between consumers and businesses.

Businesses! Make sure you keep up to date on advertising and marketing opportunities using Facebook.

Facebook is likely to become the dominant on-line source of customer over the coming years and it’s vital that businesses don’t get left behind. ¬†Integration of Facebook’s single sign on will allow businesses to better target the Facebook users on a one-to-one direct basis rather than having to use blanket advertising using Google Adwords or similar.

Allowing Facebook users to use their Facebook account to sign into your e-commerce site will make it easier for potential customers who use Facebook every day to use your site and services.

With daily Facebook usage in the millions, companies can take advantage of the single sign on platform to encourage sales.

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