I Don't Know What To Post. Or Are You Intimidated To Begin?
- Jillian Stidd
- Jun 5
- 2 min read
Social media growth explained through the philosophy of sourdough bread. Learn how to build momentum, recognize the bubbles of growth, and create content consistently without obsessing over overnight success.
The Social Media Starter™ Series
"I don't know what to post Or Are You Intimidated?."
I've said it.
You've probably said it.
Most creators have said it.
And at first glance, it sounds like a content problem.
A lack of ideas.
A lack of inspiration.
A lack of something to say.
But the longer I spend in the creator world, the more I think something else is happening.
I don't think most people have an idea problem.
I think they have an intimidation problem.
Imagine standing in front of a fully stocked pantry.
The shelves are packed.
Flour.
Sugar.
Spices.
Fruit.
Mixing bowls.
Recipe cards.
Everything you need to bake something beautiful is already there.
Yet you stand there frozen.
Not because you don't have ingredients.
Because you're afraid to begin.
That's exactly what social media feels like for many creators.
The stories are there.
The experiences are there.
The lessons are there.
The opinions are there.
The ideas are there.
The pantry is full.
But every time you reach for an ingredient, another voice appears.
"What if nobody cares?"
"What if I'm not qualified?"
"What if I look foolish?"
"What if nobody watches?"
"What if it flops?"
"What if I get it wrong?"
So instead of admitting we're intimidated, we tell ourselves a different story.
"I don't know what to post."
Because somehow that feels safer.
The truth is, most creators already have enough content to fill an entire year.
They have stories they haven't told.
Lessons they haven't shared.
Mistakes they haven't discussed.
Questions they've already answered.
Experiences someone else desperately needs to hear.
The problem isn't the pantry.
The problem is the fear standing in front of it.
What's interesting is that confidence rarely arrives before action.
Most people think confidence comes first.
Then they post.
But confidence usually works the other way around.
You post.
You survive.
You post again.
You survive again.
Eventually your brain starts collecting evidence.
Maybe this isn't as dangerous as I thought.
Maybe I do have something worth sharing.
Maybe I belong here after all.
The baker doesn't become confident before baking.
The confidence comes from baking.
The creator doesn't become confident before posting.
The confidence comes from posting.
That's why waiting for confidence is such a trap.
You're waiting for something that often only appears after you've already started.
If you're staring at a blank screen today, maybe ask yourself a different question.
Instead of:
"What should I post?"
Try:
"What am I afraid to post?"
The answer to that question is often much closer to the truth.
And sometimes it's also where the most meaningful content lives.
Chef's Kiss 💋
Most creators don't have an empty pantry.
They have a full pantry and an intimidating first step.
The post you're afraid to publish may be the very one someone else needs to hear.
Because every account starts with a single bubble.
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